Understanding Different Buyer Types
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Understanding Different Buyer Types
Online Course Overview
Modern buyers do not all think the same way. Their goals, risk levels, and decision process differ. This course shows you how to recognise buyer types and adapt your approach so your message lands.
You will learn to read what matters to each buyer, adjust your questions, and present value in their terms. You will map stakeholders, spot decision styles, and plan contact that keeps momentum without pushing.
Key topics include buyer profiles and motivations, decision styles and risk appetite, buying stages and procurement, stakeholder roles and influence, value framing and proof points, effective questions and listening, next steps and commitments.
By the end, you will sell the way they buy, hold sharper conversations, and move deals forward with less friction and more confidence.
Objectives
This programme will help you to:
- Understand why the modern day buyer will take the shirt off your back – if you’ll let them!
- Identify the different buyer types and what they need
- Understand how your buyers see the world and process information
- Discover how to sell to different types of buyers in the right way
Programme Outline
This programme is made up of 10 presenter led sessions
- Understanding The Modern Day Buyer Part 1
- Understanding The Modern Day Buyer Part 2
- Different Buyer Types Part 1- Activist & Reflector
- Different Buyer Types Part 2 – Theorist & Pragmatist
- How To Build Rapport
- How To Use Emotion & Logic To Influence
- Uncovering The Needs & Wants Of Your Prospects
- Understanding Buyer Types
- Understanding How Your Buyers Process Information
- Understanding How Your Buyers Think
Session Example
Each session comes with the following:
Action Planning
1-Page Cheat Sheet
Session Notes
You will also receive a coaching blueprint to help you embed the learning in the workplace.
Booking
Ordering is really simple.
The price of this course is just £14.95 per person. To order, click through to the booking form below.
For that you will have access to the 10 sessions that make up this programme.
FAQ’s
Q – Is this programme certified?
Q – Is there a test or an assessment?
Q – Do I get a discount if I order in bulk?
Q – I’m booking for someone else. What happens after I order?
Q – Can I lease or purchase this course to put on our own LMS?
Q – How long does each session last?
Q – Do I receive any reference materials?
