Understanding Different Buyer Types

Learn What They’re All About So You Can Sell To Them

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Learn what the modern day buyer is all about so you can plan out and implement sales strategies that will appeal to the way that they see the world and how they make purchasing decisions.


This programme will help you to:

  • Understand why the modern day buyer will take the shirt off your back – if you’ll let them!
  • Identify the different buyer types and what they need
  • Understand how your buyers see the world and process information
  • Discover how to sell to different types of buyers in the right way

Programme Outline

This programme is made up of 10 presenter led sessions

  • Understanding The Modern Day Buyer Part 1
  • Understanding The Modern Day Buyer Part 2
  • Different Buyer Types Part 1- Activist & Reflector
  • Different Buyer Types Part 2 – Theorist & Pragmatist
  • How To Build Rapport
  • How To Use Emotion & Logic To Influence
  • Uncovering The Needs & Wants Of Your Prospects
  • Understanding Buyer Types
  • Understanding How Your Buyers Process Information
  • Understanding How Your Buyers Think

Session Example

Each session comes with the following:

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Action Planning
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1-Page Cheat Sheet
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Session Notes

You will also receive a coaching blueprint to help you embed the learning in the workplace.


Ordering is really simple.

The price of this course is just £14.95 per person. To order, click through to the booking form below.

For that you will have access to the 10 sessions that make up this programme.

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