Introduction To Selling

Introduction To Selling Course Overview

This eLearning course on Introduction to Selling provides learners with essential knowledge and practical skills to understand the core principles of sales. It outlines the structure of a professional sales process, giving participants a clear understanding of what selling involves and how to apply it effectively in real conversations.

Key topics include planning and preparation, asking the right questions, active listening, understanding buyer needs, highlighting value, handling objections, and closing sales with confidence. The course also shows how to build stronger relationships with buyers, move conversations forward, and create a professional, customer-focused approach to selling.

By completing this training, participants will gain the confidence to apply a structured sales process immediately. The skills can be used across sectors and sales environments, making it suitable for those new to sales or looking to refresh existing knowledge. Learners will leave with a solid foundation for better results and stronger customer relationships.

• Understand what the sales process looks like
• Plan and prepare for selling
• Deliver better sales interactions

• Overcome objections and excuses
• Appreciate the importance of effective follow up
• Understand when and how to ask for the sale

• How Is A Sale Made?
• The Sales Process
• Understanding The Modern Day Buyer
• Effective Planning & Preparation For The Sale
• Overcoming Objections
• Effective Sales Interactions

• Building Pain & Pleasure
• Understanding Benefits V Features
• Selling Is About Pulling Not Pushing
• Using Emotion & Logic To Influence
• The Importance Of Follow Up
• How To Ask For The Sale