Incorporating Generation Z Into Your Workforce

Generation ZNot much is known about the new, up and coming generation that the media have labelled Generation Z.

What we do know is that this is the cohort of people born after the now famous, free thinking millennial generation, but, what else do we know?

It’s hard to pinpoint the birth period of generation Z, but it is thought to be the late 1990s onwards, which means the first or second batch will soon be hitting the work-place and entering corporate L&D processes.

Is there really a need to single this generation Z out?

Will they just feed quietly into the existing organisational and L&D framework?

It seems that this generation needs special attention as they are unique in many ways in  that they will be the first of the true digital natives to hit the work-place.

This generation has never known a world without the internet, social media, and downloadable music; they are true digital natives.

Generation Z will consume content and information, learn and interact with the world in a different way to the generations that have gone before them and learning and development professionals need to be aware of these trends if they are to engage effectively with them in the real or virtual classroom.

So what is it that sets generation Z apart from their forefathers?

According to this report by Sparks and Honey, Generation Z wants to change the world, e.g. 60% of them want to have an impact on the world compared to just 39% of millennials.

They are less interested in advanced degrees, with 64% considering an advanced degree, compared to 71% of millennials, but they are more entrepreneurial with 72% of them wanting to start a business, compared to 61% of millennials, (who were already thought to be the most entrepreneurial generation).

Being digital natives, they are unsurprisingly and unashamedly over-connected with the typical Generation Z representative multi-tasking across 5 screens daily and spending 41% of their time outside school on computers compared to 22% 10 years ago.

Of course, this quirky, always-on, independent, entrepreneurial generation will be hitting your corporate training rooms soon and you’ll need to adapt your style in order to engage with them.

The research from Sparks and Honey gave several recommendations on how to engage with this generation.

These included things like: talking to them in images/pictures/videos/symbols, and communicating with them more frequently in short bursts of “snackable” content, across multiple-screens.

This shows that generation Z will be big consumers of bite-size learning.

Since they love to change the world and love learning, community based, volunteering type L&D assignments with some kind of social cause at the heart of it may go down very well with this generation.

Try to ensure your learning programmes tap into their entrepreneurial spirit which means that, ‘The Apprentice style’, L&D programmes may go down very well with this generation too.

There is no question that generation Z will have markedly different expectations than the generations that came before them with regards to L&D, which is why it’s time for the training profession to start incorporating the needs of this generation into their training strategies.

Thanks again


Sean McPheat | Linkedin


LD footer
I give you permission to email me the above report, a weekly L&D tip and occasional exciting offers about Skillshub. I understand I can opt out at any time. *
See Privacy Policy

Tags: ,

You might also be interested in…

Learning Vector Horizontal Banner. Education Concept Illustratio

What Are KOLB’s Learning Styles And What Do They Mean?

Why is it important to understand learning styles? What do learning styles mean? And how can they influence the way ...
Read More
Student Elearning Wearing Headphones Watching Online Tutorials I

What Is A Flipped Classroom?

Think about traditional learning for a moment… You normally attend a course or a learning event and then the trainer/teacher ...
Read More
Augmented reality map

What Is Augmented Reality & How It Will Impact The L&D World

Augmented Reality is the idea of taking the real world around you and enhancing it to make it better. What if ...
Read More
Virtual space game

21 Ways Virtual Reality Is Being Used For Training

The training world is rapidly changing thanks to the millennial generation. Their online presence has pushed aside traditional classroom style ...
Read More
Improvement Summary Personal

5 Ways To Get Employees Excited about PDPs

Written by: Monika Bajaj  Let's face it, between high sales targets and looming deadlines, Personal Development Plans or PDPs often become the ...
Read More
top rate 5 stars

7 Steps To Performance Potential & Avoid The Performance Paralysis Trap

Written by: Ashley Wickham  In 1960 McGregor stated ‘all we can do is set up certain conditions that will maximise the ...
Read More

Get In Touch

Speak to an expert

02476 998 101

Prefer to keep it digital? Please complete our quick form below or email us at and we'll get back to you within 1 working hour



Phone Number