The Reality Behind The eLearning Hype

eLearning is in the process of reinventing modern training.

Using modern elearning authoring tools and technology trainers can now provide learners with the opportunity to learn on-demand, in a highly modular fashion, via a range of mobile devices or on a PC.

High levels of functionality can also be incorporated to enhance the learning engagement and recall process, including virtual role play scenarios and edu-gaming.

Of course we know that elearning promises to change the world of learning, but what’s the current status; what’s the reality behind the hype?


Rapid Growth Is Undeniable

Best estimates suggest that the global e-learning market will reach around 107 billion dollars in 2015, having grown from $32.1 billion in 2010, so that’s nearly double digit annual compound growth over the period.

Off the shelf and bespoke elearning content is big business.


Increase In “Internet of Things” (IoT) Devices

Globally Fuelled Rapid Growth Of eLearning…

Gartner research estimates that in 2016, 5.5 million new connected things will be connected every day taking the tally to 6.4 billion connected things in use (30% increase from 2015) and will reach to 20.8 billion connected things by 2020. Gartner further predicts that in 2016, connected things will increase the total services spending to US $235 billion (22% increase from 2015). Gartner estimates that in the consumer category 4 billion connected things will be in use in 2016, and will reach to 13.5 billion connected things by 2020.

IoT enable learners to connect with subject-matter expert, facilitate seamless collaboration with all the participants and further improve access to virtual education environment having wide educational tools.


Emerging Economies

Fuelling Forward-Looking Growth In 2016

Looking at it from a more regional perspective, this report from Docebo tells us that Western Europe is the second largest purchaser of elearning products after North America.

However, the picture is set to dramatically change and Europe is set to be overtaken by Asia in 2016, which is forecast to be the second biggest purchaser of elearning products and services in 2016.

In fact, neither Britain or the US has made it into the top 10 countries for elearning growth.

UK’s growth rate is set to be around 16.9% while countries like India, (55%), China, (52%), and Malaysia, (41%) have much higher growth rates.

So, elearning growth in the UK is solid, but by no means spectacular in a global sense.


eLearning & Training Delivery

Just How Is eLearning Impacting Overall Training Delivery?

Given all the hype, excitement and big numbers circulating around the subject of elearning, what impact is it having in the actual class-room? Every organisation seems to either have an elearning platform or wants one.

Is it really having an impact on corporate training methods?

Interestingly, while there are no signs that learners are rejecting elearning, it certainly hasn’t won learners over completely and has not been accepted as a routine replacement for traditional class-room based learning.

This research from officeteam shows that class-room based training was still the preferred method of training delivery, with 55% of employees valuing this form of training the most; whereas just 18% of learners valued on-line courses the most.

Despite this preference for face to face training over elearning, it seems that employers are offering elearning, (62%), at a similar frequency to face-to-face learning, (67%), suggesting there may be a little disconnect between L&D strategy and learner preferences.


Is eLearning Relevant All The Time?

Are Employers Pushing eLearning In An Environment Where It Is Not Wanted?

For now possibly, but as the more digitally native millennial generation become the dominant workforce cohort, we could see a sharp rise in positive sentiment and uptake of elearning.

For now however, growth in elearning usage is modest but not explosive and has not yet superseded class-room based learning.

Yes, this study showed that 47% of training hours last year were delivered via face-to-face learning which was an increase of 3% versus the previous year, yet 28% of training was done via elearning which was just a 2.6% increase on the previous year.

Interestingly, the usage of virtual classroom learning (with a remote instructor) decreased by 10% year on year and so this form of elearning is not proving to be that popular.

So while elearning content is an important addition to the learning mix and is showing healthy growth, it is still secondary to class-room based learning in terms of learner preference and actual usage.

However, as the digitally native millennials start to dominate the work-place we could see the balance shift towards elearning and virtual training approaches.

If you’re ready to level up your L&D strategy with the help of an eLearning company, get in touch with us today!

Sean photo

Sean is the CEO of Skillshub. He’s a published author and has been featured on CNN, BBC and ITV as a leading authority in the learning and development industry. Sean is responsible for the vision and strategy at Skillshub, helping to ensure innovation within the company.

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Updated on: 11 July, 2017

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