So you find yourself with the task of designing a microlearning video.
The trouble is, it’s such a new phenomenon, there’s not a lot of readily available know-how on this subject area.
So, where do you start?
Remember, mobile devices have just surpassed personal computers as the primary form of accessing the web, so keep in mind that most of your microlearners will be mobile device users.
You’ll need concise, precise, punchy content, ideally of about 3 minutes in length.
10 Minutes is long-winded when it comes to microlearning.
Adopt A ‘Lean’ Mentality
You’ve got 3 minutes to make an impact, and more importantly impart some learning.
That’s why your content needs to be concise, precise, totally relevant and free of extraneous content.
Every line, every word should matter, just like poetry.
Start by preparing 10 minutes worth of content and work through several iterations, removing peripheral content until you reach your highly focused 3 minutes of concentrated learning content.
Structuring Your Session
Focus on a specific, real world action within your story, such as, ‘getting past the secretary’ for cold calling training.
Learners retain information better when it is built into a real world example or emotionally stimulating story.
It allows the learner to quickly see how the content can be applied on the job, perhaps in an imminent situation, giving the content greater relevance and timeliness.
Infographics are another succinct and engaging way to impart 10 to 15 key points about your topic of interest, and are especially good for presenting stats and facts.
Consider subtitles and captions too for those with impaired hearing.
Keep it positive.
It will be more memorable and if it’s positive, users are much more likely to share the knowledge or the course with others.
And Finally, Have Some Form Of Follow-Up Activity
There could be an interactive demo which allows the student to apply their learning either at the end or as automated refresher a few weeks later.
The line manager or coach could also be the follow-up agent too.